|Will Royall is a serial entrepreneur who’s strengths lie in marketing, advertising, and business development. Born in St. Petersburg, FL he produced a show on Fox and won national film competitions held by Universal Studios before the age of 18. After living a brief time in Madrid and graduating from the digital arts program at Stetson University in Central Florida, Will started his first company, an advertising agency in 2004.
Royall Advertising has since expanded offices in multi-markets, setting up shop in both downtown Orlando and the Rockefeller Center in midtown New York City. The company has handled the accounts of many well known brands including Hilton Grand Vacations, Holiday Inn Club Vacations, Ruth’s Chris Steak House, CiCi’s Pizza, TGI Friday’s, and more.
Will also owns and operates an ecommerce conglomerate, Factory Bunk Beds. The company boasted revenues of more than 10 million in just the first two years in operation. His experience in online marketing, search, and conversion optimization lead to the company’s success and growth in sales. He also now owns an eCommerce play to help save the environment called Everything But Plastic.
In 2013 Will took an equity stake in a music festival. His venture into the entertainment industry lead him to start Zeus Nightlife (a concert promotions and booking agency) in 2015. Today he also owns a music festival called Backwoods at Mulberry Mountain which hosts over 20,000 people for the weekend with 150 musical acts across multiple creatively designed stages.
In 2016 Will and partners purchased Venue 578 in Orlando, FL at the Historic Club Firestone to bring the venue back to life. This historic concert venue, bar and nightclub, was not doing much at the time of the sale. Now, just one year later has the largest tours and acts coming through Orlando three to four nights weekly and has been recognized as the third largest concert venue in Central Florida. A remodel and addition to the building will place it at the second largest indoor venue, and is set to take place and finish by the end of 2017.
Will has also developed a software platform for promoters, venues, and festivals to help them manage and build their street team. The software called PromoJuice is the most advanced platform available, and even provides its clients with their own branded iPhone and Android mobile apps.
Past ventures included a non-profit for historic preservation, a computer repair company, and a digital signage software platform called Advertise HD.
Also an avid real estate investor, Will enjoys many hobbies in what little downtime he has. Scuba diving, wake boarding, surfing, camping, hunting, fishing, producing music, traveling, and salt water reef keeping to name a few.